About Our Project
At Ethel Events & Communication, we specialize in organizing high-impact exhibitions that bring industries together, foster international collaboration, and showcase innovation. Our commitment to excellence was evident in our role as a partner in the third Addis Build Construction Exhibition, held from October 13 to 16, 2012, at Millennium Hall, Addis Ababa.
This landmark event, organized by Expotism, a leading Turkish exhibition company, underscored Ethiopia’s growing prominence in the global construction industry. With participation from 45 companies across multiple countries, the exhibition provided a platform for cutting-edge construction technologies, materials, and services.
How We Completed The Project
Our expertise in event coordination, branding, and media engagement played a vital role in making the 2012 Addis Build Construction Exhibition a resounding success.
🏗 International Industry Showcase – With 27 Turkish companies and exhibitors from Ethiopia, Italy, Korea, Norway, Germany, and China, the event fostered global business connections.
📡 Extensive Media Coverage – Partnering with Haymi Advertising Services, we ensured widespread media exposure to maximize the event’s reach and impact.
🔧 Innovative Construction Technologies – The exhibition introduced professionals to advanced building materials and techniques, keeping Ethiopia’s construction sector at the forefront of innovation.
By orchestrating seamless logistics, strategic partnerships, and high-profile exhibitor engagement, we ensured the event strengthened Ethiopia’s position as a hub for construction and infrastructure development.
“Exhibitions like Addis Build play a crucial role in shaping the future of Ethiopia’s booming construction industry by connecting key stakeholders and driving technological advancements.”
Event Objective
Our collaboration with Expotism was guided by the following key objectives:
- Showcasing Global Construction Innovation
- ostering International Business Connections
- Enhancing Ethiopia’s Construction Industry Visibility
- Maximizing Event Reach through Media Partnerships
Client's Requirements
To guarantee the success of Addis Build 2012, we meticulously addressed the event’s core needs:
- Seamless Venue Branding & Setup
- Efficient Exhibitor & Guest Management
- High-Quality Media & Advertising Strategies
- On-Site Event Coordination & Logistics
Conclusion
The Addis Build Construction Exhibition 2012 was a milestone event, demonstrating Ethiopia’s increasing role in the global construction sector. Through strategic planning and execution, we helped create an exhibition that fostered international partnerships, showcased innovations, and supported the industry’s growth.
At Ethel Events & Communication, we continue to be at the forefront of industry-leading exhibitions. We look forward to future collaborations with Expotism and other global partners to drive the progress of Ethiopia’s construction sector.
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Project Information
Client:
Expotism, Ladin
Services:
Corporate, Exhibition & Showcase Event
Date:
Oct 2012
