About Our Project
At Ethel Events & Communications, we specialize in organizing world-class industry events that define trends and elevate brands. Our expertise in event set-up, branding, and large-scale coordination ensures a seamless and engaging experience for attendees.
We were honored to be the official event partner for the Africa Sourcing and Fashion Week 2022 (ASFW)—the largest and most anticipated textile and fashion event on the continent. Held at the prestigious Ethiopian Skylight Hotel in Addis Ababa, this event brought together leading fashion designers, textile manufacturers, buyers, and industry professionals from across Africa and beyond.
How We Completed The Project
Ethel Events played a pivotal role in shaping the atmosphere, branding, and execution of ASFW 2022, ensuring that every aspect of the event was handled with precision and creativity.
From initial concept to final execution, our partnership with the organizers of ASFW 2022 resulted in a comprehensive event that captured the vibrancy of Africa’s fashion scene. We delivered a visually striking brand identity, transformed the Ethiopian Skylight Hotel into a dynamic exhibition space, crafted engaging exhibitor experiences with interactive booths and networking areas, produced immersive runway shows featuring top designers, and managed seamless logistics to ensure smooth operations for all participants. Through creative design, expert planning, and flawless execution, we established ASFW 2022 as a premier global fashion event.
“Elevating African style: From concept to couture, we deliver events that redefine the fashion landscape.”
Event Objective
ASFW 2022 aimed to:
- Showcase Africa’s textile and fashion innovations
- Connect industry leaders, buyers, and suppliers
- Highlight Africa’s growing influence in the global fashion market
- Provide a platform for knowledge sharing through panel discussions and networking
Client's Requirements
To ensure the event’s success, we meticulously addressed the following key requirements:
- High-end event branding and aesthetics
- Seamless venue setup and exhibitor booth design
- Efficient event flow and coordination
- Fashion show production with stage and lighting setup
- Logistical support for international and local participants
Conclusion
The Africa Sourcing and Fashion Week 2022 was more than just an event—it was a celebration of Africa’s rich fashion culture, craftsmanship, and industry innovations. With Ethel Events & Communications at the forefront of event execution, ASFW 2022 set new benchmarks for fashion exhibitions and sourcing platforms on the continent.
As the African fashion industry continues to grow, Ethel Events remains committed to delivering groundbreaking event experiences that inspire, connect, and elevate brands.
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Project Information
Client:
Hub Of Africa
Services:
Exhibition & Showcase Event
Date:
Feb 16, 2022
