About Our Project
At Ethel Events & Communications, we specialize in transforming event spaces into engaging and visually striking experiences. With expertise in venue branding and event setup, we ensure that brands leave a lasting impression at industry-leading gatherings.
We were honored to partner with Heineken for the 18th Annual Convention and Exhibition, hosted by the Association of Ethiopian Architects (AEA). This prestigious event brought together architects, industry leaders, and innovators, fostering a dynamic environment for networking, knowledge-sharing, and showcasing cutting-edge architectural advancements.
Partner with us to elevate your event and bring your brand to life through immersive experiences.
How We Completed The Project
Our team expertly branded and transformed the convention space, ensuring Heineken’s presence was seamlessly integrated into the event’s architectural theme. From strategic signage placement to engaging hospitality areas, every element was meticulously designed to reflect Heineken’s premium identity while enhancing the overall experience for attendees.
With a keen focus on creative event setup, we designed eye-catching banners and signage to maximize brand visibility, created branded lounges and hospitality areas that encouraged networking, and ensured seamless venue integration, blending architecture with brand storytelling. Our approach not only enhanced Heineken’s brand presence but also elevated the atmosphere of the convention, leaving attendees with a memorable and immersive experience.
“Successful events are built on seamless execution, strategic branding, and immersive experiences that captivate audiences.”
Event Objective
Understanding the vision behind the AEA Convention allowed us to craft an event that aligned with the industry’s needs and Heineken’s brand values. Our key objectives included:
- Inspiring Professional Exchange
- Impactful Brand Visibility
- Meaningful Connection Facilitation

Client's Requirements
To align with Heineken’s brand identity and the convention’s theme, our setup needed to meet the following requirements:
- Striking Visual Impact
- Seamless Integration
- High-Quality Execution
- Engaging Attendee Experience
Conclusion
The 18th Annual Association of Ethiopian Architects Convention was a resounding success, bringing together the brightest minds in the industry. Through our expertise in venue branding and event setup, we ensured that Heineken’s presence was not just seen, but experienced.
At Ethel Events & Communications, we take pride in delivering world-class event solutions that amplify brand presence and create meaningful industry connections. As we continue to partner with leading brands, we remain committed to crafting immersive, high-impact events that shape the future.
#EthelEvents #Heineken #AEAConvention #EventBranding #Networking #Architecture #EventSetup
Project Information
Client:
AEA
Services:
Corporate, Exhibition & Showcase Event
Date:
Jan 10, 2024