About Our Project
At Ethel Events, we specialize in delivering world-class corporate events that seamlessly blend brand identity, cultural heritage, and strategic vision. Our expertise in event planning, logistics, and creative execution ensures that every occasion leaves a lasting impact.
We were honored to orchestrate the inaugural ceremony of Coca-Cola Beverages Africa’s new factory in Sebeta, Ethiopia, on 05/31/2023. This $100 million investment marks a significant milestone in Ethiopia’s economic growth, and our team ensured that its grand opening reflected the scale and prestige of the occasion.
Partner with us to bring your vision to life and create events that leave a lasting impact.
How We Completed The Project
Ethel Events took charge of every aspect of the event’s planning and execution, creating an experience that captured Coca-Cola’s global brand essence while celebrating Ethiopia’s rich cultural identity. From concept development to venue branding, VIP guest management, and seamless logistics coordination, our team delivered a flawless event that captivated the audience.
The ceremony featured high-profile guests, including Coca-Cola executives, government officials, and business leaders, all of whom witnessed the unveiling of a state-of-the-art facility set to enhance Ethiopia’s manufacturing sector.
Through strategic event design, we ensured that the atmosphere, decor, and entertainment reflected Coca-Cola’s vibrant energy while honoring Ethiopia’s traditions. Our meticulous planning ensured that every moment—from the grand ribbon-cutting to the engaging speeches—left a lasting impression.
“Great events don’t just happen; they are carefully crafted experiences that blend innovation, passion, and precision.”
Event Objective
By understanding Coca-Cola’s vision, we structured an event that aligned with their corporate goals and Ethiopia’s economic aspirations. The key objectives included:
- Celebrating Coca-Cola’s Expansion in Ethiopia
- Showcasing the Factory’s Economic and Employment Impact
- Blending Global Branding with Local Cultural Identity
- Delivering a Seamless and Memorable Experience for Attendees
Client's Requirements
To ensure the event’s success, we meticulously addressed Coca-Cola’s key requirements:
- High-Level Guest Management and VIP Experience
- Dynamic and Engaging Event Flow
- Premium-Quality Event Setup and Branding
- Seamless Coordination and Execution
Conclusion
The inaugural ceremony of Coca-Cola’s Sebeta factory was a landmark event, symbolizing both corporate success and national economic progress. With Ethel Events at the helm, the occasion was not just a launch—it was a grand celebration of growth, investment, and innovation.
As Ethiopia continues to attract major global investments, we remain committed to delivering world-class event management services that elevate brands and create unforgettable experiences.
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Project Information
Client:
Coca-Cola Beverages Africa
Services:
Launching & Communication Event
Date:
May 31, 2023
