About Our Project
At Ethel Events, we specialize in delivering high-profile corporate events that reflect brand excellence, industry leadership, and strategic vision. Our expertise in event planning, logistics, and creative execution ensures that every occasion leaves a lasting impact.
We were honored to orchestrate the inauguration ceremony of the Sika Abyssinia Factory in Welkite, Ethiopia, a milestone event that marks a new chapter in local construction innovation and production. This state-of-the-art facility represents Sika Abyssinia’s commitment to growth, quality, and sustainability, and we ensured that its grand opening was an unforgettable experience.
Partner with us to bring your vision to life and create events that leave a lasting impact.
How We Completed The Project
Ethel Events took charge of every aspect of the event’s planning and execution, transforming the inauguration into a seamless, visually captivating, and well-organized celebration. From concept development to venue branding, guest management, and on-site coordination, our team ensured that every detail aligned with Sika Abyssinia’s brand identity and corporate objectives.
Our journey began with concept design, where we crafted a creative and engaging theme that captured Sika Abyssinia’s vision for innovation and excellence. The venue selection process was equally meticulous, ensuring that Welkite’s new factory setting provided the perfect backdrop for this momentous occasion.
With expert venue branding and setup, we transformed the factory site into a dynamic event space, incorporating custom banners, signs, and decor that reinforced Sika’s industry leadership and future-forward approach.
The event also featured premium reception and catering services, where our team curated a diverse menu, ensuring that guests—from industry leaders to dignitaries—enjoyed exceptional hospitality. We managed exhibitor and guest coordination, from invitation distribution to on-site registration, guaranteeing a seamless experience for all attendees.
Throughout the inauguration, our focus on onsite management and ushering ensured that the event ran flawlessly, with professional ushers guiding guests, managing the schedule, and handling any logistical needs in real-time. This level of precision and coordination reinforced our reputation for excellence in event execution.
“Great events don’t just happen; they are carefully crafted experiences that blend precision, innovation, and impact.”
Event Objective
By understanding Sika Abyssinia’s goals, we structured an event that aligned with their corporate vision and industrial expansion strategy. The key objectives included:
- Celebrating the Opening of Sika Abyssinia’s New Factory
- Showcasing the Brand’s Commitment to Innovation and Quality
- Providing a Platform for Industry Leaders and Stakeholders
- Delivering a Seamless and Memorable Experience for Attendees
Client's Requirements
To ensure the event’s success, we meticulously addressed the key requirements:
- Creative Concept Development and Thematic Execution
- High-Level Guest Management and VIP Experience
- Premium-Quality Event Setup and Branding
- Seamless Coordination of Logistics, Exhibitors, and Media
Conclusion
The inauguration of the Sika Abyssinia Factory was not just an event—it was a powerful statement of progress, innovation, and industrial growth. With Ethel Events leading the way, this grand opening became a benchmark for corporate excellence and event execution.
As Ethiopia continues to develop its manufacturing and construction sectors, we remain committed to delivering world-class event management services that elevate brands and create unforgettable moments.
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Project Information
Client:
Sika Abyssinia
Services:
Launching & Communication Event
Date:
Jan 10, 2024
